Marketing (BBA)

Marketing (BBA)

Marketing (BBA)

Start your journey toward a successful career in marketing with a Bachelor of Business Administration (BBA) degree in Nepal. Designed for ambitious high school graduates, this program offers the perfect foundation for a thriving career in the marketing world.

Dive into the business environment as we provide you with the essential knowledge and skills needed to excel in today's competitive job market. Our Marketing program at Thames International College offers a well-rounded business education, focusing on key marketing concepts crucial for success.

The program covers various aspects of business, including operations, resources, strategy, accounting, and finance, with a special emphasis on marketing. You’ll explore diverse marketing avenues such as digital marketing, branding, market research, advertising, and consumer behavior analysis.

At Thames, we emphasize strengthening intellectual and interpersonal skills through exposure to emerging technologies, social settings, political situations, and business environments. You'll be encouraged to think critically and ethically, ensuring you become a versatile and socially responsible marketing professional ready to tackle real-world challenges.

Our Bachelor of Business Administration program, specializing in Marketing, is a 4-year, 8-semester program offered by the Thames School of Business & Management in affiliation with the Faculty of Management, Tribhuvan University. To graduate, students must complete 120 credit hours of coursework and practicum training, including a comprehensive BBA marketing project.

By choosing our Marketing BBA, you are investing in a comprehensive educational experience that prepares you for success in the marketing field and positions you strongly in the competitive job market. Join us at Thames International College and start shaping your future in the ever-evolving world of marketing.

Program Structure

Code Course Credits
ENG 201 English - I 3
ENG 202 English - II 3
ENG 203 Business Communication 3
STT 201 Business Statistics 3
MTH 201 Business Mathematics - I 3
MTH 202 Business Mathematics II 3
ECO 203 Micro Economics for Business 3
ECO 204 Macro Economics for Business 2
ECO 205 Seminar on Contemporary Issues of Macro Economics 1
PSY 202 Psychology 3
SOC 203 Sociology for Business Management 3
SOC 204 Nepalese History and Politics 3
IT 231 IT and Applications 3
Code Course Credits
MGT 231 Foundation of Business Management 3
MGT 232 Leadership and Organizational Behavior 2
MGT 233 Seminar in Leadership and Organizational Behavior 1
MGT 234 Legal Environment for Business in Nepal 3
MGT 235 Human Resource Management and Technology 3
MGT 236 Business Environment 3
MGT 205 Operations Management 3
MGT 237 Entrepreneurship & Business Resource Mapping 3
MGT 239 Business Ethics and Corporate Governance 3
MGT 240 Strategic Management 3
MKT 201 Fundamentals of Marketing 3
ACC 201 Financial Accounting 3
ACC 202 Cost and Management Accounting 3
ACC 204 Taxation and Auditing 3
FIN 206 Fundamentals of Finance 3
FIN 207 Financial Management 3
FIN 208 Financial Markets & Services 3
RCH 201 Business Research Methods 3
IT 232 Database Management System 3
IT 233 Business Information System 3
IT 204 E-Commerce 3
Code Course Credits
MKM 201 Consumer Behavior 3
MKM 203 Fundamentals of Selling 3
MKM 204 Services Marketing 3
MKM 206 Distribution Management 3
MKM 208 Public Relations and Media Management 3
MKM 209 Retail Marketing 3
MKM 210 Marketing Research 3
MKM 211 Internet Marketing 3
MKM 212 Branding 3
MKT 217 Fundamentals of Advertising 3
MKM 213 Sales Management 3
Code Course Credits
MGT 238 Practicum on Business Plan 3
PRJ 350 Summer Project 3
MGT 350 Internship 3

BBA in Marketing: Exploring the Scope for a Thriving Career in Nepal

Our Bachelor of Business Administration (BBA) program, specializing in Marketing, is designed to prepare you for a successful career in the dynamic fields of business and marketing. The scope of a marketing career in Nepal is immense, and by choosing our BBA degree, you are investing in a comprehensive educational experience that equips you with the skills, knowledge, and mindset necessary to thrive in the modern job market.

Our carefully crafted curriculum develops your proficiency in key areas such as economics, management, finance, leadership, and more. You'll hone your organizational and strategic thinking skills, enabling you to devise innovative marketing strategies that resonate with target audiences and achieve business objectives.

You'll gain a deep understanding of consumer behavior, market research methodologies, economic principles, branding strategies, digital marketing techniques, and advertising principles. Our management courses will sharpen your organizational and strategic thinking skills, while our focus on leadership development will nurture your ability to inspire and motivate teams, making you a valuable asset in any organization.

The Marketing program also emphasizes effective communication, critical thinking, problem-solving, and ethical decision-making, ensuring you are well-rounded and ready to tackle real-world challenges. By studying in our BBA program specializing in Marketing, you will acquire a versatile skill set that opens doors to a wide range of career opportunities and positions you for long-term success in the business and marketing fields.

Whether you aspire to work in brand management, digital marketing, market research, advertising, or sales, our program positions you for long-term success in the dynamic and ever-evolving world of marketing.

Key Highlights:

  • Comprehensive educational experience
  • Proficiency in economics, management, finance, and leadership
  • Application of economic principles in business and marketing decision-making
  • Sharpened organizational and strategic thinking skills
  • Financial acumen for marketing success
  • Emphasis on leadership development
  • Effective communication, critical thinking, problem-solving, and ethical decision-making skills
  • Versatile skill set for diverse career opportunities

Choose our BBA in Marketing program and start your journey towards a flourishing career in the business and marketing world, equipped with the knowledge and skills to excel in the competitive job market.  

Marketing (BBA) Tuition Scholarships

Thames offers scholarships to students requiring financial aid. Scholarships are awarded based on need, merit, and students’ performances
Learn more about scholarships available at the Thames. 

Marketing (BBA) Eligibility Criteria

Certain academic and extracurricular criteria have to be met for applicants to enroll in a BBA program at Thames International College. While academic competence is an important requirement, Thames International College seeks students who believe in a hands-on learning approach, who want to develop into innovative learners and professionals, and who we believe can fully benefit from the facilities we provide. Applicants will be reviewed through their applications and interviews before being admitted. 

Minimum Academic Requirements (10+2: HSEB/ CBSE/ ISC or equivalent Boards)

  • Passed all courses of 11th and 12th grade.
  • Can be from any stream be it , Management, Hotel Management, Science, or Humanities.
  • A minimum CGPA of 1.8 in 10+2 with a minimum of D in all individual subjects or minimum of second division marks in any equivalent Board.

Minimum Academic Requirements (A - Levels)

  • Should have completed 3.5 credit (GP plus 3 courses).
  • Should have been provided equivalence by Nepal Education Board.

Why Choose Thames International College for Your BBA in Marketing?

Choosing Thames International College for your Bachelor of Business Administration - Marketing (BBA) degree, with a specialization in Marketing, offers numerous advantages that will significantly enhance your educational journey. Here’s why Thames stands out among the top BBA colleges in Nepal for marketing:

Unmatched Networking Opportunities

Thames organizes premier networking events like the Graduate School Fair, Coffee with Alumni, and Job & Internship Fair. These events provide valuable chances to connect with industry professionals and explore career prospects. Additionally, the Thames Career Development Center hosts networking events, allowing you to meet professionals, industry experts, and potential mentors who contribute to your personal and professional growth in the marketing field.

Vast Internship and Job Prospects

 Kathmandu's vibrant business landscape provides abundant internship and job opportunities for BBA students at Thames International College. Located strategically in the heart of Kathmandu, Thames ensures access to diverse opportunities with established companies, organizations, and startups. This enables you to apply theoretical knowledge in real-world marketing settings, building a strong foundation for your future career.

Embracing Diversity and a Vibrant Social Scene

At Thames International College, we celebrate diversity and provide an environment where all students can thrive. Our curriculum emphasizes a liberal arts approach, promoting critical thinking, interdisciplinary learning, and a well-rounded education. The diverse student body creates a welcoming and inclusive space, offering you the freedom to explore various perspectives and experiences.

Commitment to Academic Excellence

Thames International College's BBA program, specializing in Marketing, boasts a renowned faculty known for their expertise and commitment to academic excellence. Our focus on quality education, modern resources, and a liberal learning environment ensures you develop a strong foundation in business and marketing, critical thinking skills, and industry-relevant knowledge. The faculty’s industry experience and interactive teaching methods prepare you for successful careers in marketing.

Engaging Extracurricular Activities and Facilities

Thames offers a range of extracurricular activities, clubs, and facilities that complement your academic journey. Whether it’s sports, arts, theater, music, or community service, you'll find opportunities to engage in activities outside the classroom, developing skills and fostering holistic growth.

Fostering an Entrepreneurial Spirit

Thames International College cultivates an entrepreneurial spirit and encourages innovation within its BBA in Marketing program. The vibrant entrepreneurial ecosystem exposes you to startups, innovation hubs, and a culture of entrepreneurship, inspiring creative thinking and empowering you to explore your entrepreneurial aspirations.

Cultural Enrichment and Artistic Celebrations

Embrace a vibrant cultural tapestry within Thames’ diverse student community. Through various events and initiatives, we promote cultural diversity and foster inclusivity. From social work symposiums to exploring Kathmandu’s historical sites, art galleries, and museums, Thames creates an enriching environment where you can immerse yourself in the dynamic arts and culture scene.

In-Depth Local Industry Exposure

Studying at Thames provides insights into Nepal’s local industries and market trends. Proximity to businesses and organizations via the Career Development Center keeps you updated with industry developments, emerging opportunities, and potential career paths within Nepal’s marketing sector.

Enhanced Employability and Career Prospects

Studying at Thames International College in Kathmandu significantly enhances your employability and career prospects. Our BBA program in Marketing focuses on equipping you with practical skills, industry knowledge, and networking opportunities, ensuring you stand out in the competitive job market.

Choosing to study the Bachelor of Business Administration in Marketing at Thames International College offers unique advantages tailored to global education. These benefits, aligned with our core values of freedom, experience, and being future-ready, pave the way for a successful future in the marketing industry.

Level Undergraduate
Study Type Full Time
Program Years 4 Years
Credit Hours 120 Credit Hours

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