Start your journey toward a successful career in marketing with a Bachelor of Business Administration (BBA) degree in Nepal. The Marketing program at Thames is designed to provide you with a well-rounded business education, with a particular focus on marketing avenues and concepts crucial for success in the field. Tailored for ambitious high school graduates, this program provides a solid foundation for building a rewarding career in marketing. Students gain a broad spectrum of business knowledge, covering areas such as operations, resource management, strategy, accounting, and finance. What truly sets this program apart, however, is its emphasis on marketing.
Through an engaging curriculum, students delve into diverse marketing disciplines, including digital marketing, branding, market research, advertising, and consumer behavior analysis. This well-rounded approach equips graduates with the skills and expertise needed to excel in the ever-evolving world of marketing.
Our Bachelor of Business Administration program, specializing in Marketing, is a 4-year, 8-semester program offered by the Thames School of Business & Management in affiliation with the Faculty of Management, Tribhuvan University. To graduate, students must complete 120 credit hours of coursework and practicum training, including a comprehensive BBA-Marketing project.
By choosing BBA-Marketing, you will be encouraged to think critically and ethically, ensuring that you emerge as a versatile and socially responsible marketing professional, ready to tackle real-world challenges. Join us at Thames International College and start shaping your future in the ever-evolving world of marketing.
| Code | Course | Credits |
|---|---|---|
| ENG 201 | English - I | 3 |
| ENG 202 | English - II | 3 |
| ENG 203 | Business Communication | 3 |
| STT 201 | Business Statistics | 3 |
| MTH 201 | Business Mathematics - I | 3 |
| MTH 202 | Business Mathematics - II | 3 |
| ECO 203 | Micro Economics for Business | 3 |
| ECO 204 | Macro Economics for Business | 2 |
| ECO 205 | Seminar on Contemporary Issues of Macro Economics | 1 |
| PSY 202 | Psychology | 3 |
| SOC 203 | Sociology for Business Management | 3 |
| SOC 204 | Nepalese History and Politics | 3 |
| IT 231 | IT and Applications | 3 |
| Code | Course | Credits |
|---|---|---|
| MGT 231 | Foundation of Business Management | 3 |
| MGT 232 | Leadership and Organizational Behavior | 2 |
| MGT 233 | Seminar in Leadership and Organizational Behavior | 1 |
| MGT 234 | Legal Environment for Business in Nepal | 3 |
| MGT 235 | Human Resource Management and Technology | 3 |
| MGT 236 | Business Environment | 3 |
| MGT 205 | Operations Management | 3 |
| MGT 237 | Entrepreneurship & Business Resource Mapping | 3 |
| MGT 239 | Business Ethics and Corporate Governance | 3 |
| MGT 240 | Strategic Management | 3 |
| MKT 201 | Fundamentals of Marketing | 3 |
| ACC 201 | Financial Accounting | 3 |
| ACC 202 | Cost and Management Accounting | 3 |
| ACC 204 | Taxation and Auditing | 3 |
| FIN 206 | Fundamentals of Finance | 3 |
| FIN 207 | Financial Management | 3 |
| FIN 208 | Financial Markets & Services | 3 |
| RCH 201 | Business Research Methods | 3 |
| IT 232 | Database Management System | 3 |
| IT 233 | Business Information System | 3 |
| IT 204 | E-Commerce | 3 |
| Code | Course | Credits |
|---|---|---|
| MKM 201 | Consumer Behavior | 3 |
| MKM 203 | Fundamentals of Selling | 3 |
| MKM 204 | Services Marketing | 3 |
| MKM 206 | Distribution Management | 3 |
| MKM 208 | Public Relations and Media Management | 3 |
| MKM 209 | Retail Marketing | 3 |
| MKM 210 | Marketing Research | 3 |
| MKM 211 | Internet Marketing | 3 |
| MKM 212 | Branding | 3 |
| MKT 217 | Fundamentals of Advertising | 3 |
| MKM 213 | Sales Management | 3 |
| Code | Course | Credits |
|---|---|---|
| MGT 238 | Practicum on Business Plan | 3 |
| PRJ 350 | Summer Project | 3 |
| MGT 350 | Internship | 3 |
Our BBA-Marketing program is designed with a clear set of objectives to prepare you for a successful career in the dynamic world of business. The scope of Marketing in Nepal is immense from brand management to digital marketing to market research to advertising, or sales; choosing our BBA-Marketing program our program positions you for long-term success in the dynamic and ever-evolving world of marketing. You'll hone your organizational and strategic thinking skills, enabling you to devise innovative marketing strategies that resonate with target audiences and achieve business objectives.
Through a carefully crafted curriculum, our program aims to develop your proficiency in various key areas such as economics, management, finance, leadership, and more. You'll gain a deep understanding of consumer behavior, market research methodologies, branding strategies, digital marketing techniques, and advertising principles. Our management courses will sharpen your organizational and strategic thinking skills, while marketing modules will develop the expertise required to create effective marketing campaigns, build strong brand identities, and drive business growth.
Additionally, our focus on leadership development will nurture your ability to inspire and motivate teams, making you a valuable asset in any organization. Enrolling in our BBA program with a marketing concentration will provide you with a broad range of skills that will help you succeed in the business world for years to come.
Key Benefits of BBA Program:
Thames offers scholarships to students requiring financial aid. Scholarships are awarded based on need, merit, and students' performances. Learn more about scholarships available at Thames.
Certain academic and extracurricular criteria have to be met for applicants to enroll in a BBA program at Thames International College. Academic proficiency is a necessary prerequisite, but the college also looks for students who value experiential learning, who aspire to become creative professionals and learners, and who we think would make the most of our resources. Applicants will be reviewed through their applications and interviews before being admitted.
Note: All students interested in applying to BBA program are required to pass CMAT (Central Management Admission Test) conducted by Tribhuvan University. Thames also provides CMAT preparation classes for Rs. 3000 which can be refunded post admissions.
Studying in one of the top BBA colleges in Nepal offers you several perks that can greatly enhance your educational experience, especially when considering the scope of BBA-Marketing in Nepal. Here are some of the key advantages:
Unmatched Networking Opportunities
Thames International College offers exceptional networking events like the Graduate School Fair, Coffee with Alumni, and Job & Internship Fair. These opportunities allow you to connect with industry leaders and explore diverse career paths, enhancing your professional growth while studying for your Bachelor of Business Administration in one of the best colleges.
Vast Internship and Job Prospects
Kathmandu's vibrant business landscape provides abundant internship and job opportunities for BBA-Marketing students. The "Career Development Center" connects you with the right platforms, ensuring practical experience and promising employment prospects. This hands-on approach allows you to apply classroom knowledge in real-world settings, building a solid foundation for your career.
Embracing Diversity and a Vibrant Social Scene
At Thames International College, we celebrate diversity and foster an inclusive environment where all students can succeed. Our curriculum promotes critical thinking, interdisciplinary learning, and a well-rounded education. This diversity enriches your learning experience, preparing you for a global business environment.
Commitment to Academic Excellence
Thames International College's BBA program boasts a renowned faculty known for their expertise and commitment to academic excellence. With a focus on quality education, modern resources, and a liberal learning environment, studying BBA-Marketing at Thames provides students with the opportunity to develop a strong foundation in business, critical thinking skills, and industry-relevant knowledge. The faculty's industry experience and interactive teaching methods ensure students receive a well-rounded education that prepares them for successful careers in the business field.
Engaging Extracurricular Activities and Facilities
Thames College offers a variety of extracurricular activities, clubs, and facilities that complement your academic journey. Whether it's sports, arts, theater, music, or future ready programs, you'll find opportunities to engage outside the classroom, promoting personal growth and a well-rounded educational experience.
Cultural Enrichment and Artistic Celebrations
Embrace a vibrant cultural tapestry within Thames' diverse student community. Through various events and initiatives, we promote cultural diversity and foster inclusivity. From social work symposiums to exploring Kathmandu's historical sites, art galleries, and museums, Thames creates an enriching environment where you can immerse yourself in the dynamic arts and culture scene.
In-Depth Local Industry Exposure
Studying at Thames International College allows you to gain insights into Nepal's local industries and market trends. Our Career Development Center keeps you connected with industry developments and emerging opportunities, ensuring you are well-informed about potential career paths.
Choosing to study the Bachelor of Business Administration in Marketing at Thames International College offers unique advantages tailored to global education. These benefits, aligned with our core values of freedom, experience, and being future-ready, pave the way for a successful future in the marketing industry.
| Level | Undergraduate |
|---|---|
| Study Type | Full-Time |
| Program Years | 4 Years |
| Credit Hours | 120 Credit Hours |
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