Branding & Innovation 2025: Creativity Meets Learning at SoBM

The School of Business and Management, in collaboration with the Management Club of Thames, successfully organized Branding & Innovation 2025, an event that blended creativity with experiential learning.

Students enthusiastically participated in interactive activities such as Tag the Brand, Idea Pitching, and Guess the Slogan. Each of these activities transformed into powerful learning tools, encouraging students to think critically while having fun.

The event was designed to deepen students’ understanding of existing brands and how they operate in the real world. Idea Pitching challenged participants to generate innovative business concepts within a short span of time, fostering entrepreneurial thinking. Meanwhile, Guess the Slogan highlighted the power of advertising, enabling students to reflect on how companies effectively communicate their brand identity.

By combining play with purpose, Branding & Innovation 2025 created a dynamic platform where students could sharpen their creativity, expand their knowledge, and engage with the practical aspects of branding and innovation.

(The School of Business and Management (SoBM) offers a range of undergraduate programs including Business Administration (BBA), Marketing (BBA), Banking and Finance (BBA), Business Management (BBM), and Entrepreneurship (BBM). SoBM’s comprehensive curriculum is designed to provide students with the skills and knowledge needed to succeed in the real world of business.)

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