User journeys and user flows are more about a series of steps a user takes, and demonstrate the way users currently interact—or could potentially interact with a product. They demonstrate behavior, functionality and the key tasks a user might perform. By examining and understanding the “flow” of various tasks a user might undertake, you can start to think about what sort of content and functionalities to include in the user interface, and what kind of UI the user will need to accomplish them.
Much of UX is about solving problems for users. When crafting a user journey, the designer needs to understand the persona, the user’s goals, motivations, current pain points and the main tasks they want to achieve.
What’s the difference between a user journey and user flow? Think of a user flow as the user working on one task or goal via your product or service, e.g. booking a car on Lyft; a user journey illustrates the bigger picture. A user journey expands beyond tasks, and looks at how a particular customer interaction fits into a larger context.
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An experience map is a visual representation that illustrates a user’s flow within a product or service—their goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations—i.e. the overall experience throughout their interaction with a product. It’s typically laid out on a linear timeline showing touchpoints between the user and the product.An experience map is a visual representation that illustrates a user’s flow within a product or service—their goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations—i.e. the overall experience throughout their interaction with a product. It’s typically laid out on a linear timeline showing touchpoints between the user and the product.An experience map is a visual representation that illustrates a user’s flow within a product or service—their goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations—i.e. the overall experience throughout their interaction with a product. It’s typically laid out on a linear timeline showing touchpoints between the user and the product.
A major phase in the UX design process, wireframing is a cost-effective way to explore ideas and generate innovative concepts that address customer goals. They’re great tools to quickly ideate beyond sketching, and they come in many different flavors—from low-fidelity (no styling, black and white boxes, greeked text) to high-fidelity (fully styled, color, very detailed).
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