On 12th August 2026, Tag the Brand, an engaging branding competition, was organized as part of Thames Business GAB Fest 2026 by the School of Business and Management (SoBM) in collaboration with the Management Club.
The competition challenged participants to put their brand knowledge, creativity, and quick-thinking skills to the test through a series of rounds featuring logos, taglines, advertisements, jingles, and other brand-related clues.
With an energetic and competitive atmosphere, participants worked together to identify brands and connect different elements of their marketing identity. The event turned familiar branding concepts into an interactive learning experience while encouraging teamwork, healthy competition, and audience engagement.
Beyond the excitement of the competition, Tag the Brand gave students an opportunity to look more closely at how brands create recognition and build identity. The event highlighted that branding is not only about a logo—it is about the messages, experiences, and ideas that make a brand memorable.
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