Marketing

Marketing is the study of making decisions about product design and quality, pricing, advertising, selling, and distribution, based on the analysis of customers and their needs. Marketing deals with business measures like sales, customer satisfaction, sales revenue, and market shares. Market research, advertising, e-commerce, and product management are some topics students can master within marketing. Students who are looking for careers as sales representatives, sales managers, advertising agents, marketing researchers, or market consultants should opt to study marketing.

Marketing at the Thames is offered under the School of Business and Technology. The School of Business and Technology at the Thames introduces the real business world to the students, with a faculty of practicing professionals, internship opportunities, as well as a classroom education that encourages critical discussions and creative methods of learning and problem-solving.

Degrees under which you can study Marketing

Bachelor of Business Administration (BBA Marketing)

The Bachelor ofBusiness Administration program at Thames offers Marketing as a specialization course, where students will learn essential marketing skills, with courses such as Market Research, Marketing Communications, and Public Relations and Media Management providing students with the essential knowledge of how to effectively market their products, and services to expand their businesses in the future.